The Flowmax Strategy
Over the last 5 years’ Flowmax revenue has grown by 50% through commitment to our strategy of investing in successful SMEs and helping them scale with continuity and opportunity. Key to our strategy as an operating partner, is our strict acquisition criteria that ensures we can add meaningful long-term value to our businesses. We look to be a majority shareholder, usually with an owner manager who is prepared to stay and continue growing the business through our shared vision.
Flowmax Acquisition Criteria
Key Fundamentals
✓ B2B industrial business model
✓ Annual turnover £1.5 million to £8 million
✓ Privately owned or founder-led
✓ Profitable with clear growth opportunities
✓ Opportunity for Flowmax to add value
✓ Between 10 and 35 employees
✓ Annual turnover £1.5 million to £8 million
✓ Privately owned or founder-led
✓ Profitable with clear growth opportunities
✓ Opportunity for Flowmax to add value
✓ Between 10 and 35 employees
Location of Business
The advent of video conferencing apps and more frequent use of remote working has changed the importance of location. Most of our businesses supply a physical product and a new group company needs to be accessible not just to it’s customers but to regular contact with the Flowmax central team.
> Preferred: England, Wales, Scotland
> Secondary: Northern Ireland, Republic of Ireland
> Businesses with a single site are preferred
> Preferred: England, Wales, Scotland
> Secondary: Northern Ireland, Republic of Ireland
> Businesses with a single site are preferred
Industry Strategy
Flowmax’s background was traditionally in the fuel oil sector, with our early acquisitions specialising in products for various downstream activities from tank metering, loading and unloading to refuelling solutions for road, agriculture and plant. With NET-Zero on the horizon, we have naturally moved into markets with better longevity that retain the fluid technology link:
✓ Water, effluent and treatment
✓ Water testing, quality and filtration
✓ HVAC and building services
✓ Food and beverage manufacturing
✓ Chemical processing and transfer
✓ Pharmaceutical and diagnostics
Another area in which we are focussed is the renewables market, allowing us to leverage contacts from the traditional fuel industry. Product ranges include heat pumps, EV charging, biomass, wind turbines, solar, wave energy.
✓ Water, effluent and treatment
✓ Water testing, quality and filtration
✓ HVAC and building services
✓ Food and beverage manufacturing
✓ Chemical processing and transfer
✓ Pharmaceutical and diagnostics
Another area in which we are focussed is the renewables market, allowing us to leverage contacts from the traditional fuel industry. Product ranges include heat pumps, EV charging, biomass, wind turbines, solar, wave energy.
Water & Water Treatment
We are focussed on building a cluster of companies supplying products to the UK water sector.
Energy & Fuel
The fuel industry is where Flowmax started. Our focus is now towards green and sustainable energy.
Pharmaceutical
We are looking to add complementary businesses to our growing pharmaceutical portfolio that offers hose, tubing, pumps and pipework.
Food & Drink
Flowmax has a growing offering to the food and drink manufacturing sector including pumps, valves and hoses.
Product Areas
Our expertise is in the sourcing, assembly and distribution of medium technology fluid management and control products. This might include:
✓ Pumps, motors and control panels
✓ Valves and couplings
✓ Pipework, connectors and fittings
✓ Hoses, tubing and reels
✓ Flow meters and displays
✓ Level, pressure and temperature gauges
✓ Process instrumentation, sensors and controllers
✓ Fluid testing, filtration and UV sterilisers
✓ Pumps, motors and control panels
✓ Valves and couplings
✓ Pipework, connectors and fittings
✓ Hoses, tubing and reels
✓ Flow meters and displays
✓ Level, pressure and temperature gauges
✓ Process instrumentation, sensors and controllers
✓ Fluid testing, filtration and UV sterilisers











Exclusions
Running a business is challenging, and therefore Flowmax only invest where our knowledge allows us to add meaningful long-term value. As experts in B2B, product led companies, activities which are outside of our core experience are:
> Business to Consumer sales
> Capital-intensive industries
> Major project sales
> High proportion of service activity
> Business to Consumer sales
> Capital-intensive industries
> Major project sales
> High proportion of service activity
Does this sound like your business?
If you are considering selling and would like a confidential discussion about whether Flowmax is the right fit for your company, contact us today.

